Omnichannel campaign for Ricoh, USA.

Campaign Title:
Stop downtime before it happens

Ricoh saw an opportunity to acquire new customers and grow in complex, highly regulated categories. Ricoh’s right to win stemmed from a comprehensive Office Print ecosystem integrating Ricoh-owned hardware, software, and managed print services. We needed to effectively communicate our point of difference and show that we could that simplify operations, reduce downtime, and deliver long-term reliability for our customers.

And, we need to execute quickly to capitalize on a competitor who has stumbled. The sales team was ready to go, and we needed to get our team in front of qualified customers.

Execution: Working under tight timelines and enabled speed to market, we delivered a comprehensive 360° rollout featuring automated email workflows, a strategic mix of organic social and paid media assets, and high-conversion landing pages.